I do not know why, but I have never been so convinced by the famous formula: carpe diem. In Latin, the first two words of a famous verse of Horace are translated as follows: "Gather the present day without worrying about tomorrow. There are plenty of variants. The romantic Goethe exclaims: "The present is our only happiness. At Ronsard, this gives: "Gather, gather your youth," in the famous sonnet to Hélène, which speaks of a rose that is hardly hatched, and of which Raymond Queneau has thus modernized the lesson: "If you believe little / xa va xa "But why, then, rise against this council of life which incites us to take advantage of the present moment, not to let it tarnish by worries, to take Awareness of the ephemeral nature of pleasures? Why do people who say carpe diem always annoy me a little?
Because I feel that there is something suspicious about it, like a catcher-gogo. Let's be more precise and go to the fact: the carpe diem, it's a dredger thing. Strategically, a dredger should not be too insistent or too focused on his objective; The play of seduction presupposes that one shows a certain detachment, that one does not manifest a vulgar appetite but that, while revealing one's desire, one keeps distance and humor. It is not therefore a question of going straight on the body of the other, but of improvising a discourse that envelops the flesh, which gives the thrill. The words of the great seducer are caresses. That is why it can not be trusted: the seducer never speaks altogether as a philosopher. Carpe diem, in the register of the contemporary drag, it would be transposed thus: "You know what? I do not want to ask too many questions. I prefer to let go. It is so good, to act in the madness of the moment, you do not find? The others do not care. This night everything is allowed. Cool ... We're gonna have fun! " Photo courtesy of FindAdviser
But carpe diem is not the only famous antique phrases to function as an advertising slogan. The "know thyself", or gnôthi seauton in Greek, was inscribed on the pediment of the temple of Delphi in order to attract barges, to promote the worship of Apollo and to reap the offerings ... In the case of the know yourself, the scam consists in that the promise is untenable; No more than an eye can see itself, I can not grasp the exterior; Worse, as my life is plunged in time, my future is unknown to me, I have forgotten whole sections of my old past, I can not make the tour of my self. The gnôthi seauton falls under the accusation of false advertising. In the case of carpe diem, the nature of the trick varies. Gathering the present day without worrying about tomorrow, it certainly means: "Do not think too much about the consequences, give me a kiss, let yourself melt ..." And it's pretty nice. Except that the obverse of the formula is more bitter, which suggests: "Tomorrow I will let you fall, I plate you in the early morning. "The carpe diem is the short ticket. It sounds like a generous offer, but it's just the opposite. It means that time is counted, that we must go straight to the thing and that tomorrow we will not talk about it anymore. As a bonus, he who holds this discourse pretends to be a mountain of wisdom. But it has been nearly two thousand years since the process began. Who is still duped?